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About Me

I BRING BOARDROOM RIGOUR TO OPERATIONAL REALITY.

The Story (Grey Hairs, Not Slides):

 My advice is rooted in doing the job.

"I have sat in the Director’s chair at Majestic Wine, Hamleys, and Wickes. I know that a 'perfect' strategy is useless if it doesn't deliver cash in the bank." 

Matthew-conference
The Philosophy

"Cash over Vanity. Growth is easy if you don't care about profit. I focus relentlessly, on customer centric product proposition, commercial efficiency, Unit Economics and EBITDA."