--- title: Insights for Consumer Boards | Matthew Gaunt Associates | Matthew Gaunt description: Matthew Gaunt is Non-Executive Chair at Harvey Jones and chairs the ExtraCare Retail board. He spent 23 years running commercial and marketing teams at Tesco, Waitrose, Majestic Wine, Wickes and Hamleys before starting Matthew Gaunt Associates. He writes a monthly briefing on what actually moved in UK consumer markets, and what a board should do about it. image: https://matthewgauntassociates.co.uk/hubfs/Matthew-conference.webp --- [Skip to content](https://matthewgauntassociates.co.uk/blog/author/matthew-gaunt#main-content) [![Logo_Primary-1-remove-background.com](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Logo_Primary-1-remove-background.com.png?width=1001&height=338&name=Logo_Primary-1-remove-background.com.png "Logo_Primary-1-remove-background.com")](https://matthewgauntassociates.co.uk) - [Home](https://matthewgauntassociates.co.uk) - [Non-Executive Director](https://matthewgauntassociates.co.uk/non-executive-director-services) - [Services](https://matthewgauntassociates.co.uk/work-with-me) - [About](https://matthewgauntassociates.co.uk/about) - [Contact](https://matthewgauntassociates.co.uk/contact) - [Blog](https://matthewgauntassociates.co.uk/blog) - [Book Intro Call](https://meetings-eu1.hubspot.com/matthew-gaunt) Matthew Gaunt # Blog [![](https://matthewgauntassociates.co.uk/hubfs/august-2026-cover-1200x1200.jpg)](https://matthewgauntassociates.co.uk/blog/cheaper-food-no-happier-shopper) ### [August 2026: cheaper food, no happier shopper](https://matthewgauntassociates.co.uk/blog/cheaper-food-no-happier-shopper) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [Read more](https://matthewgauntassociates.co.uk/blog/cheaper-food-no-happier-shopper) [![The month the answer moved above the link - Consumer Facing Market Review, June 2026](https://matthewgauntassociates.co.uk/hubfs/june-2026-cover-1200x1200_1.jpg)](https://matthewgauntassociates.co.uk/blog/the-month-the-answer-moved-above-the-link-monthly-newsletter-june-2026) ### [June 2026: the month the answer moved above the link](https://matthewgauntassociates.co.uk/blog/the-month-the-answer-moved-above-the-link-monthly-newsletter-june-2026) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [AI](https://matthewgauntassociates.co.uk/blog/tag/ai)[Board Advisory](https://matthewgauntassociates.co.uk/blog/tag/board-advisory)[Margin Protection](https://matthewgauntassociates.co.uk/blog/tag/margin-protection)[Grocery & FMCG](https://matthewgauntassociates.co.uk/blog/tag/grocery-fmcg)[Hospitality](https://matthewgauntassociates.co.uk/blog/tag/hospitality) [Read more](https://matthewgauntassociates.co.uk/blog/the-month-the-answer-moved-above-the-link-monthly-newsletter-june-2026) [![The month AI started doing the shopping - Consumer Facing Market Review, May 2026](https://matthewgauntassociates.co.uk/hubfs/may-2026-cover-1200x1200.jpg)](https://matthewgauntassociates.co.uk/blog/monthly-newsletter-may-2026-the-month-ai-started-doing-the-shopping) ### [May 2026: the month AI started doing the shopping](https://matthewgauntassociates.co.uk/blog/monthly-newsletter-may-2026-the-month-ai-started-doing-the-shopping) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [Read more](https://matthewgauntassociates.co.uk/blog/monthly-newsletter-may-2026-the-month-ai-started-doing-the-shopping) [![April 2026 Consumer Facing Business Market Review cover, showing shipping containers stacked on a dockside at sunrise](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Gemini_Generated_Image_272xd3272xd3272x-1.png?width=1200&name=Gemini_Generated_Image_272xd3272xd3272x-1.png)](https://matthewgauntassociates.co.uk/blog/the-month-the-macro-stories-stopped-being-headlines-and-started-being-p-l-items) ### [April 2026: when macro stories became P&L items](https://matthewgauntassociates.co.uk/blog/the-month-the-macro-stories-stopped-being-headlines-and-started-being-p-l-items) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [Board Advisory](https://matthewgauntassociates.co.uk/blog/tag/board-advisory)[Consumer Business](https://matthewgauntassociates.co.uk/blog/tag/consumer-business)[Working Capital](https://matthewgauntassociates.co.uk/blog/tag/working-capital)[UK Economy](https://matthewgauntassociates.co.uk/blog/tag/uk-economy)[Non Exec Director](https://matthewgauntassociates.co.uk/blog/tag/non-exec-director)[Margin Protection](https://matthewgauntassociates.co.uk/blog/tag/margin-protection) [Read more](https://matthewgauntassociates.co.uk/blog/the-month-the-macro-stories-stopped-being-headlines-and-started-being-p-l-items) [![Graphic reading Ask better questions, get honest answers, remove the bias, with a large question mark](https://matthewgauntassociates.co.uk/hubfs/mga-survey-featured-image.svg)](https://matthewgauntassociates.co.uk/blog/your-customers-have-the-answers-are-you-asking-the-right-questions) ### [Your customers have the answers. Ask better questions](https://matthewgauntassociates.co.uk/blog/your-customers-have-the-answers-are-you-asking-the-right-questions) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [Digital Transformation](https://matthewgauntassociates.co.uk/blog/tag/digital-transformation)[AI](https://matthewgauntassociates.co.uk/blog/tag/ai)[Board Advisory](https://matthewgauntassociates.co.uk/blog/tag/board-advisory)[Retail Strategy](https://matthewgauntassociates.co.uk/blog/tag/retail-strategy)[Consumer Business](https://matthewgauntassociates.co.uk/blog/tag/consumer-business)[Customer Research](https://matthewgauntassociates.co.uk/blog/tag/customer-research) [Read more](https://matthewgauntassociates.co.uk/blog/your-customers-have-the-answers-are-you-asking-the-right-questions) [![Matthew Gaunt at the Retail Technology Show, in front of the champagne bar and its mirror ball](https://matthewgauntassociates.co.uk/hs-fs/hubfs/IMG_5742-1.jpeg?width=1200&name=IMG_5742-1.jpeg)](https://matthewgauntassociates.co.uk/blog/retail-technology-show-2025-what-i-actually-took-away) ### [Retail Technology Show 2025: What I Actually Took Away](https://matthewgauntassociates.co.uk/blog/retail-technology-show-2025-what-i-actually-took-away) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [Digital Transformation](https://matthewgauntassociates.co.uk/blog/tag/digital-transformation)[AI](https://matthewgauntassociates.co.uk/blog/tag/ai)[Retail Media](https://matthewgauntassociates.co.uk/blog/tag/retail-media)[Board Advisory](https://matthewgauntassociates.co.uk/blog/tag/board-advisory)[Retail Strategy](https://matthewgauntassociates.co.uk/blog/tag/retail-strategy) [Read more](https://matthewgauntassociates.co.uk/blog/retail-technology-show-2025-what-i-actually-took-away) [![March 2026 Consumer Facing Business Market Review cover, showing a hazy city skyline at dawn](https://matthewgauntassociates.co.uk/hubfs/March%20Title%20Page%20(1).png)](https://matthewgauntassociates.co.uk/blog/march_26_consumer_newsletter) ### [March Consumer Facing Business Market Review](https://matthewgauntassociates.co.uk/blog/march_26_consumer_newsletter) ![Author avatar](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg?width=100&length=100&name=Matthew%20Gaunt%20-%20blog%20author%20avatar%20400px.jpg) [Digital Transformation](https://matthewgauntassociates.co.uk/blog/tag/digital-transformation)[AI](https://matthewgauntassociates.co.uk/blog/tag/ai)[Retail Media](https://matthewgauntassociates.co.uk/blog/tag/retail-media)[Board Advisory](https://matthewgauntassociates.co.uk/blog/tag/board-advisory)[Retail Strategy](https://matthewgauntassociates.co.uk/blog/tag/retail-strategy)[Consumer Business](https://matthewgauntassociates.co.uk/blog/tag/consumer-business)[Cost Management](https://matthewgauntassociates.co.uk/blog/tag/cost-management) [Read more](https://matthewgauntassociates.co.uk/blog/march_26_consumer_newsletter) ## Sign Up for my Newsletter ### Join 1,000+ subscribers for monthly commercial intelligence. ### Blog Newsletter sign up [![Logo_Primary-1-remove-background.com](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Logo_Primary-1-remove-background.com.png?width=1001&height=338&name=Logo_Primary-1-remove-background.com.png "Logo_Primary-1-remove-background.com")](https://matthewgauntassociates.co.uk) ### Pages - [Home](https://matthewgauntassociates.co.uk) - [Contact](https://matthewgauntassociates.co.uk/contact) - [About](https://matthewgauntassociates.co.uk/about) - [Work with me](https://matthewgauntassociates.co.uk/work-with-me) - [Blog](https://matthewgauntassociates.co.uk/blog) - [Privacy Policy](https://matthewgauntassociates.co.uk/privacy-policy) ### Contact me - [Get in Touch](https://matthewgauntassociates.co.uk/contact) - [Follow me on LinkedIn](https://www.linkedin.com/company/matthew-gaunt-associates) - [Email Me](mailto:matthew@matthewgauntassociates.co.uk) ### Newsletter Sign-up --- ```json { "@context" : "https://schema.org", "@id" : "https://matthewgauntassociates.co.uk/#organization", "@type" : "Organization", "areaServed" : "GB", "description" : "Board advisory, non-executive director and fractional CMO practice for UK consumer, retail and private-equity-backed businesses.", "email" : "matthew@matthewgauntassociates.co.uk", "founder" : { "@id" : "https://matthewgauntassociates.co.uk/#matthewgaunt" }, "logo" : "https://matthewgauntassociates.co.uk/hs-fs/hubfs/Logo_Primary-1-remove-background.com.png", "name" : "Matthew Gaunt Associates", "sameAs" : [ "https://www.linkedin.com/company/matthew-gaunt-associates" ], "telephone" : "+447813187728", "url" : "https://matthewgauntassociates.co.uk" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://matthewgauntassociates.co.uk/#matthewgaunt", "@type" : "Person", "alumniOf" : { "@type" : "CollegeOrUniversity", "name" : "University of Liverpool", "url" : "https://www.liverpool.ac.uk" }, "description" : "Board advisor, NED and fractional CMO for UK consumer, retail and PE-backed businesses. Former board-level Chief Customer Officer at Majestic Wine and marketing director at Wickes and Hamleys. Fellow of the Chartered Institute of Marketing.", "hasCredential" : { "@type" : "EducationalOccupationalCredential", "credentialCategory" : "Professional Fellowship", "name" : "Fellow, Chartered Institute of Marketing (FCIM)", "recognizedBy" : { "@type" : "Organization", "name" : "Chartered Institute of Marketing", "url" : "https://www.cim.co.uk" } }, "jobTitle" : "Board Advisor, Non-Executive Director and Fractional CMO", "knowsAbout" : [ "Fractional CMO leadership", "Non-executive directorship", "Board advisory", "Retail and consumer strategy", "Private equity value creation", "EBITDA growth", "Digital transformation", "AI governance" ], "name" : "Matthew Gaunt", "sameAs" : [ "https://www.linkedin.com/in/matthewgaunt/", "https://www.themarketingcentre.com/team/matthew-gaunt" ], "url" : "https://matthewgauntassociates.co.uk/about", "worksFor" : { "@id" : "https://matthewgauntassociates.co.uk/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://matthewgauntassociates.co.uk/#website", "@type" : "WebSite", "name" : "Matthew Gaunt Associates", "publisher" : { "@id" : "https://matthewgauntassociates.co.uk/#organization" }, "url" : "https://matthewgauntassociates.co.uk" } ```