---
title: The CMO Ally | Support for CMOs & CEOs | Matthew Gaunt
description: Board-level support alongside you or your CMO. One to two days a month putting hard numbers behind marketing plans for UK consumer businesses.
---

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Don't walk into the boardroom naked

# "The CFO has a spreadsheet. You have a slide deck. The Board can't see the value. You need a translator."

### The Pre-Board Stress Test

A fixed-fee way to try me before any retainer. Send me your board pack 48 hours before the meeting. I stress test the commercial logic the way a CFO or investor will, and feed back before you walk in. You present with answers, not surprises.

£950, one-off, no strings - and the fastest way to find out what I am like to work with.

[£950 (One-off)](https://147666648.hs-sites-eu1.com/contact?hsLang=en-gb)

[Contact me now](https://147666648.hs-sites-eu1.com/contact?hsLang=en-gb)

## Sometimes the CMO brings me in. Sometimes the CEO does.

The CMO Ally is board-level support for marketing leadership: one to two days a month putting hard numbers behind the plan, for consumer businesses from £80m to £200m turnover. The job is the same whoever hires me - win the CFO and investor arguments.

**If you are the CMO.** You are good at the job. But the CFO has a spreadsheet, you have a narrative, and boards believe spreadsheets. I help you turn the marketing plan into unit economics the board cannot argue with: customer-level profit, media payback, the numbers a buyer would believe. Your plan, your budget, your credibility - defended with evidence. I have sat in your chair at Majestic Wine, Hamleys and Wickes. I know what it takes to win the room.

**If you are the CEO.** You have a capable CMO and a board asking questions neither of you can answer fast enough. Bringing me in is not a verdict on your marketing leader - it is an investment in them. You get independent assurance that the commercial logic holds. Your CMO gets a senior ally who has carried the same P&L. Better answers at the board table, a stronger CMO, no politics.

**The rule I work by.** I make the CMO stronger, not smaller. I do not want the job. Everything lands as your team’s work, not a consultant’s report. I chair boards myself - Non-Executive Chair at Harvey Jones and ExtraCare Retail - so I know what your board needs to see, because I sit on the other side of the table.

**How it works.** One to two days a month on a fixed monthly fee, agreed after the first conversation. No long contract. If you need a full marketing rebuild, that is the Builder. If you need board-level governance, that is the Advisor. [Three ways to work with me](https://matthewgauntassociates.co.uk/work-with-me?hsLang=en-gb).

The first conversation costs nothing and commits you to nothing. CMO or CEO - bring the problem that keeps marketing off the front foot. If I am not the right person, I will tell you.

[Schedule a Call](https://meetings-eu1.hubspot.com/matthew-gaunt)

#### LinkedIn

[Follow me on LinkedIn](https://www.linkedin.com/in/matthewgaunt/)

#### Email

matthew@matthewgauntassociates.co.uk

#### Location

Greater London

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### Contact me

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