Now is an important time to understand the difference between Good cost and Bad cost. 

Cost cutting simply involves reducing expenses, ideally by eliminating non-essential activities, but most often is just an ask “tell me how you are going to reduce your budget by 15%”. 

Cost Management on the other hand involves optimising the use of resources and processes to achieve the desired outcomes and add value for customers.

Loved this ad I saw on the London tube between client meetings today.

As Majestic Wine partners with Uber Eats you can imagine the tussle between the commercial team at Majestic wanting to derive as much value as possible from the deal and the team at UberEats looking to build their competitiveness vs Deliveroo.

Here are three things I love and why….