--- title: NED, Board Advisor & Fractional CMO Services | Matthew Gaunt description: "Three ways to work with me: NED and Chair, board co-pilot, or fractional CMO. Plain English, outcome-led, built for EBITDA and customer growth." --- [Skip to content](https://matthewgauntassociates.co.uk/work-with-me#main-content) [![Logo\_Primary-1-remove-background.com](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Logo_Primary-1-remove-background.com.png?width=1001&height=338&name=Logo_Primary-1-remove-background.com.png "Logo_Primary-1-remove-background.com")](https://matthewgauntassociates.co.uk?hsLang=en-gb) - [Home](https://matthewgauntassociates.co.uk) - [Non-Executive Director](https://matthewgauntassociates.co.uk/non-executive-director-services) - [Services](https://matthewgauntassociates.co.uk/work-with-me) - [About](https://matthewgauntassociates.co.uk/about) - [Contact](https://matthewgauntassociates.co.uk/contact) - [Blog](https://matthewgauntassociates.co.uk/blog) - [Book Intro Call](https://meetings-eu1.hubspot.com/matthew-gaunt) # Three ways to work with me Every engagement runs on the same commercial method. Find the money you are losing, build the engine you are missing, then govern it so it keeps working. What changes is the intensity. Pick the way in that matches where your business is. The method has carried a P&L, not merely advised one. Profit went from £6m to £24m at Majestic Wine. The trade customer base quadrupled at Wickes. Hamleys sold for £70m. ## The Advisor - NED, Chair and board advisory For boards of consumer businesses that need independent challenge on customer, commercial, digital and AI. Governance from someone who has sat in the executive chair, not watched it. Currently Non-Executive Chair at Harvey Jones, Chairman and NED at ExtraCare Retail, and NED and Chair of the Advisory Board at VIY. Two to five days a quarter. [Read about non-executive director services →](https://matthewgauntassociates.co.uk/non-executive-director-services?hsLang=en-gb) ## The Co-Pilot - alongside you or your CMO For businesses from £80m to £200m that already have a marketing leader. Sometimes the CMO brings me in. Sometimes the CEO does. The job is the same either way: put hard numbers behind marketing so it wins the CFO and investor arguments. I make the CMO stronger, not smaller. I do not want the job. [Read about the CMO Ally →](https://matthewgauntassociates.co.uk/cmo-ally?hsLang=en-gb) ## The Builder - fractional CMO For founder-led and family businesses from £30m to £80m where marketing has outgrown instinct. You get a professional marketing function: the leadership off your desk, a team that thinks as well as does, and spend you can defend. Two to four days a month. [Read about fractional CMO work →](https://matthewgauntassociates.co.uk/fractional-cmo-uk?hsLang=en-gb) ## Which one fits? | | The Advisor | The Co-Pilot | The Builder | | --- | --- | --- | --- | | Best for | £200m turnover and above | £80m to £200m turnover | £30m to £80m turnover | | My role | Board advisor, NED or Chair | Ally to you and your CMO | Fractional CMO | | What you get | Independent challenge and assurance on the numbers that reach your board | Numbers that win the CFO and investor arguments, and a stronger CMO | A professional marketing function where you had a founder’s instinct and a junior team | | Time | 2 to 5 days a quarter | 1 to 2 days a month | 2 to 4 days a month | | You talk to me as | Chair or main board | CEO or CMO | Founder or CEO | Most first conversations start with a problem, not a proposition. Bring the problem. If none of the three fits, I will say so, and I will usually know someone who can help. ## Talk to me first, decide later The first conversation costs you nothing and commits you to nothing. Bring one problem you cannot get to the bottom of. If I am not the right person, I will tell you. [Book a confidential call](https://meetings-eu1.hubspot.com/matthew-gaunt) [![Logo\_Primary-1-remove-background.com](https://matthewgauntassociates.co.uk/hs-fs/hubfs/Logo_Primary-1-remove-background.com.png?width=1001&height=338&name=Logo_Primary-1-remove-background.com.png "Logo_Primary-1-remove-background.com")](https://matthewgauntassociates.co.uk?hsLang=en-gb) ### Pages - [Home](https://matthewgauntassociates.co.uk) - [Contact](https://matthewgauntassociates.co.uk/contact) - [About](https://matthewgauntassociates.co.uk/about) - [Work with me](https://matthewgauntassociates.co.uk/work-with-me) - [Blog](https://matthewgauntassociates.co.uk/blog) - [Privacy Policy](https://matthewgauntassociates.co.uk/privacy-policy) ### Contact me - [Get in Touch](https://matthewgauntassociates.co.uk/contact) - [Follow me on LinkedIn](https://www.linkedin.com/company/matthew-gaunt-associates) - [Email Me](mailto:matthew@matthewgauntassociates.co.uk) ### Newsletter Sign-up --- ```json { "@context" : "https://schema.org", "@id" : "https://matthewgauntassociates.co.uk/#organization", "@type" : "Organization", "areaServed" : "GB", "description" : "Board advisory, non-executive director and fractional CMO practice for UK consumer, retail and private-equity-backed businesses.", "email" : "matthew@matthewgauntassociates.co.uk", "founder" : { "@id" : "https://matthewgauntassociates.co.uk/#matthewgaunt" }, "logo" : "https://matthewgauntassociates.co.uk/hs-fs/hubfs/Logo_Primary-1-remove-background.com.png", "name" : "Matthew Gaunt Associates", "sameAs" : [ "https://www.linkedin.com/company/matthew-gaunt-associates" ], "telephone" : "+447813187728", "url" : "https://matthewgauntassociates.co.uk" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://matthewgauntassociates.co.uk/#matthewgaunt", "@type" : "Person", "alumniOf" : { "@type" : "CollegeOrUniversity", "name" : "University of Liverpool", "url" : "https://www.liverpool.ac.uk" }, "description" : "Board advisor, NED and fractional CMO for UK consumer, retail and PE-backed businesses. 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