Question 1

What does a Fractional CMO actually do?

Accepted Answer

A Fractional CMO is an experienced marketing leader who joins your business 1-3 days a week to build the commercial engine. Unlike a consultant who delivers a deck and leaves, a Fractional CMO embeds with the leadership team to fix unit economics, build the marketing function and drive EBITDA growth.

Question 2

What is the difference between a Non-Executive Director and a Board Advisor?

Accepted Answer

A Non-Executive Director (NED) is a formal Board member with statutory duties under the Companies Act and a fiduciary responsibility to all shareholders. A Board Advisor is an informal role with no statutory duties; the Advisor provides specialist input but does not vote on Board decisions.

Question 3

When should a consumer business hire a Fractional CMO?

Accepted Answer

The most common triggers are: marketing spend is producing unclear returns; the business has grown beyond founder-led marketing instinct; a Private Equity exit is 18-36 months away; or the company needs to build a marketing function and a permanent CMO is not yet affordable or appropriate.

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