Results, in the client’s own words
Every engagement is different - a board seat, an advisory role, or a hands-on fractional CMO build. What they share is the same test: did the business end up stronger, with a plan it can execute without me? These case studies show the work, the numbers and what the client says about it.
Essential Workwear: the brief was to grow web sales - the answer was in the customer list
A family-owned workwear supplier producing 11,000 branded garments a day, with the next generation stepping up and a plan to spend on web traffic. Structured discovery showed the faster, cheaper growth was sitting in the accounts they already had - so the brief was reframed before the budget was committed, into a costed five-year model built on three levers.
Spirit Energy: from Google-dependent to commercially led - a plan for 10x growth
A family-run solar installer with 6,000 installations and a five-year ambition to scale nationally. A fractional CMO engagement built the five-year plan, a sector-by-sector B2B engine, a rebuilt HubSpot platform and an AI adoption roadmap - and the business recorded its biggest sales month on record during the engagement.
More case studies are being added, covering non-executive, advisory and fractional CMO engagements across retail, food, hospitality and consumer brands.